MNTN
JULY 21, 2022
Edmundson stressed two key findings from these numbers: CTV is being widely adopted and is thriving as a performance channel that provides advertisers with fully measurable, real-time results. Brands See Success With Both Prospecting and Retargeting Campaigns. Retargeting Campaigns on CTV. Prospecting + Retargeting on CTV.
Brid.tv
NOVEMBER 1, 2022
When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Google ADX uses real-time bidding to ensure all inventory is sold to the right bidders.
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Brid.tv
DECEMBER 21, 2022
When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized. Although it may not bring as much ad revenue as direct deals, it is the best option for selling any leftover ad real estate to advertisers. . Support for in-app purchases.
Single Grain
JULY 31, 2023
These ads often appear above organic results from traditional SEO efforts, providing businesses with prime real estate to showcase their products or services. Ad extensions help your ad campaigns in two important ways: They increase the physical real estate of your ad, which boosts the visibility of your campaign.
Single Grain
AUGUST 24, 2022
5) Retargeting. 97% of people who visit your site for the first time leave without buying anything unless you bring them back via a retargeting campaign. A good retargeting campaign works because: 3 out of 4 customers notice retargeted ads. If you leverage retargeting along with other channels, you can sell 50% more.
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