Digital Ad Blog

MAY 26, 2025

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Retargeting, lookalike modeling, and behavior-based segmentation are all affected, reducing the effectiveness of traditionally high-performing tactics.

Media 59

Media SEO Marketing Healthcare 59

MNTN

JULY 21, 2022

Brands See Success With Both Prospecting and Retargeting Campaigns. Not only are they using CTV as an awareness channel to create demand, they’re also creating lower funnel campaigns (like retargeting).” – Tim Edmundson, Director of Content & Research at MNTN. Retargeting Campaigns on CTV.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

Single Grain

AUGUST 8, 2023

Our team of programmatic ad experts leveraged StackAdapt’s dynamic retargeting units, resulting in an immediate and significant performance improvement. Key Results: Retargeting ROAS experienced a remarkable 381% increase, soaring from 1.91 to an exceptional 9.20 within the first month.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Single Grain

MAY 10, 2022

Using Target CPA bidding to boost your conversions while keeping your CPA low. Black Propeller offers services for search and shopping ads, remarketing (Google’s version of retargeting), landing page design and conversion rate optimization (CRO). Using smart bidding solutions for maximum efficiency. 3) Savage Global Marketing.

Agency 52

Agency A/B Testing Retargeting CPA 52

Single Grain

JUNE 30, 2022

billion healthcare brand and took their lead generation activity to the next level, resulting in a 350% return on investment. Advising intelligent bidding strategies to maximize conversions and reduce cost-per-acquisition (CPA). Running retargeting campaigns based on target demographics. In 2020, the agency worked with a £1.5

Agency 52

Agency Advertising Retargeting Conversion 52

Basis

FEBRUARY 28, 2025

With features like "quick save," Pinterest is streamlining the process for users to save products they've discovered, and brands can capitalize on that with tactics like pin engagement retargeting or promotional creative messaging to help users continue down the path to purchase and increase overall conversion opportunities.

Social Advertising 92

Social Advertising Advertising Conversion Media 92