Martech

JANUARY 30, 2024

We’ve really been investing in developer content, technical tutorials, building this more of an educational approach to marketing and letting the developer then choose when they’re ready to speak to us and talk to us.” We were aware that retargeting our core tracking would need to be revamped.

Cookies 119

Cookies Marketing Retargeting CPC 119

MNTN

SEPTEMBER 17, 2022

If you’re a decision maker in the advertising efforts for a higher education institution, promotional tools like university websites or college fairs can only go so far when appealing to ideal customers, aka students. Via CTV advertising, you can track key metrics like cost per acquisition (CPA) and conversion rates.

Education 52

Education CPA Audience Conversion Rate 52

MNTN

SEPTEMBER 16, 2022

If you’re a decision maker in the advertising efforts for a higher education institution, promotional tools like university websites or college fairs can only go so far when appealing to ideal customers, aka students. In order to stand out among the crowd (there are currently ~4000 colleges and universities in the U.S.),

Education 52

Education Audience CPA Conversion Rate 52

AdvertiseMint

OCTOBER 13, 2023

CPA – Cost per acquisition or action. Tools for Campaign Analytics Here are some top digital marketing tools for tracking and analyzing direct response performance: Facebook Ads Manager – The built-in analytics for Facebook campaigns show conversions, CPA, ROAS, and more. Remarketing or retargeting ads are the answer!

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

MNTN

FEBRUARY 6, 2024

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. They had originally only used display-retargeting, but this time served related ads across web and mobile to recent site visitors—as well as to viewers who had seen their Performance TV ad.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

MAY 11, 2023

In other words, it helps more people be aware – 80% more aware – that you exist: 3) Ads Educate Buyers Properly informing prospects about your business is one of the key benefits of advertising to an audience that doesn’t know you yet. Overall, advertising can play an essential role in educating buyers to improve conversions.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

DECEMBER 8, 2023

Ideal for : Brands looking to make a strong visual impact or retarget website visitors with high-visibility ads that drive traffic to specific pages. At the end of the day, it’s CPA (cost per acquisition) that matters. A) Select Ad Placements First, you’ll need to determine where your ads will be served.

CPC 105

CPC Conversion Conversion Rate Audience 105