Martech

JANUARY 30, 2024

We’ve really been investing in developer content, technical tutorials, building this more of an educational approach to marketing and letting the developer then choose when they’re ready to speak to us and talk to us.” All SEO reporting (built on GA and GA4). Marketing reports in our business insights tool. Remarketing.

Cookies 120

Cookies Marketing Retargeting CPC 120

Single Grain

MAY 11, 2023

In other words, it helps more people be aware – 80% more aware – that you exist: 3) Ads Educate Buyers Properly informing prospects about your business is one of the key benefits of advertising to an audience that doesn’t know you yet. Overall, advertising can play an essential role in educating buyers to improve conversions.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

MAY 10, 2022

Google is well known for constantly changing its search algorithm (ask any of our SEO experts and they will gladly share their blues with you ??). 6 Ways Google Ads Can Boost Your SEO Results. Using Target CPA bidding to boost your conversions while keeping your CPA low. Keep Ahead of AdWords’ Latest Changes.

Agency 52

Agency A/B Testing Retargeting CPA 52

Single Grain

APRIL 24, 2023

Their SEO and PPC campaigns optimized broad keywords, and the traffic from those keywords wasn’t converting. This resulted from switching ThinSlim Foods to a target CPA conversion mode, where they had more control over increasing or decreasing bids. There are a couple reasons why this was so successful: First, the video is educational.

CPL 52

CPL Conversion Rate Food Conversion 52

Single Grain

SEPTEMBER 22, 2023

This roadmap usually consists of paid ads, social media, SEO, content marketing and many other channels. Here’s what a basic marketing funnel looks like: While the concept is simple enough, marketing funnels can be very complex for several reasons, including: There are many different marketing channels to choose from (paid ads, SEO, etc.).

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Single Grain

AUGUST 18, 2023

Creating Relevant High-Quality Content 53% of companies are improving the quality of their content – and for a good reason: Content guides users down the sales funnel , educating them about your industry, what you sell, and why it solves their problems. SEO ROI also varies by industry. Here’s a snapshot of each.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

DECEMBER 23, 2019

Set bids to get as many conversions as possible at a set target CPA. Why You Should Use Long-Tail Keywords in Your SEO Campaign. Related Content: How Poor Website Security Negatively Impacts SEO Rankings. Related Content: The Complete Guide to YouTube SEO. VSEO: How Voice Search and Conversational AI Are Changing SEO.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96