Basis

JULY 1, 2022

A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs). These results can then further improve cost-per-click (CPC), cost-per-acquisition (CPA), and cost-per-view (CPV)—all cost-based metrics that depend on CPM. Enter bid shading.

CPM 97

CPM Impressions Ad Exchange Demand Side Platform 97

Smart-Hub

APRIL 12, 2024

CPA To calculate CPA (cost per acquisition), marketers need to divide the total costs allocated to a specific campaign or channel by the number of customers who were acquired via this campaign or channel. Tracking this metric is important for evaluating the ROI, which helps refine marketing strategies. Then let’s get in touch !

Advertising 52

Advertising Ad Exchange Conversion Rate Click Through Rate 52

MNTN

FEBRUARY 6, 2024

It also works cross-device, meaning that the platform tracks users visiting your brand’s website after viewing OTT ads until they finally convert on your website. Cost per Acquisition (CPA) : The average expenditure your campaign incurs for every successful acquisition, such as a sale or form signup. Are OTT Ads Vertical Specific?

Advertising 98

Advertising Retargeting CPA Audience 98

Lemonads

OCTOBER 18, 2020

The platform serves more than 4 billion impressions every single day across hundreds of countries and regions. Furthermore, the platform provides PPC pricing with micro bidding and Target CPA features, so affiliates can spend less time optimizing and more time creating new campaigns.

Ad network 52

Ad network CPC Affiliates CPA 52

Basis

AUGUST 23, 2023

A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs). These results can then further improve cost-per-click (CPC), cost-per-acquisition (CPA), and cost-per-view (CPV)—all cost-based metrics that depend on CPM. Enter bid shading.

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

RevX

MARCH 31, 2022

Understanding user behavior plays a key role in determining ROI for any app business. One of the essential aspects of mobile programmatic advertising is a DSP or Demand-side platform. The main benefits of mobile programmatic advertising are: Better User Insights. How Does Mobile Programmatic Advertising Work?

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. In addition, in-app purchases are often measured with CPA/CPS(cost per action, cost per acquisition, or cost per sale) metrics.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Smart-Hub

DECEMBER 18, 2023

Since real time bidding process allows precise targeting, the conversion rate and income will increase, as well as the ROI of the ads. In addition, a lot of demand-side platforms offer extra features to help them ensure brand safety. They set the bids on their own, preventing unnecessary expenses.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). Example: DV360 (DSP from Google), Mediamath, Appnexus, Sizmek.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing 145

Marketing SEO Conversion Audience 145

InMobi

DECEMBER 13, 2019

But this is changing, thanks to smarter creatives and CPA (cost per action) buying. What is the ROI that you are looking for?” Rise of specialized DSPs: Consolidation continues to happen among omnichannel demand-side platforms (DSPs). Everything is performance.

Advertising 52

Advertising Banner Marketing Rich Media 52

MNTN

JANUARY 29, 2025

Programmatic Advertising Platforms There are several components involved in the programmatic media buying process, which we’ll discuss below. Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52