Marketing Dive

JUNE 26, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. or its subsidiaries.

Cookies 103

Cookies Performance Targeting Agency Ad Tech 103

Ad Monsters

FEBRUARY 20, 2025

RTBDAY 25 highlighted the power of partnerships in navigating AI, measurement, ecommerce, and privacy shifts. From AIs growing influence on media buying to ecommerce flexing its muscle and the ongoing game of measurement musical chairs, the event underscored how collaboration is no longer a nice-to-have but a necessity.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

AdExchanger

FEBRUARY 19, 2024

The gradual disappearance of third-party cookies and mobile identifiers has given new life to ecommerce brands’ email marketing methods. Previously, direct-to-consumer (DTC) brands scouted for potential customers on social media, where site pixels, cookies and mobile device IDs facilitated practically endless custom audiences.

Cookies 124

Cookies eCommerce Audience Media 124

Marketing Dive

JUNE 12, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. 3, 2024 Michael M.

Food 92

Food Cookies Pop-Up ROI 92

Marketing Dive

JULY 1, 2025

By Peter Adams and Julia Himmel • May 6, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Peter Adams and Julia Himmel • May 6, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. © 2025 TechTarget, Inc.

Cookies 100

Cookies Agency Ad Tech CPM 100

Martech

APRIL 4, 2025

Accept a cookie consent banner. Use specific filters or facets on ecommerce product pages. As an ecommerce brand or SaaS company, your goal might be to increase purchases or generate more demo requests. These can include tracking users when they: Donate. Interact with a specific call to action or buttons on a page.

eCommerce 80

eCommerce Conversion Banner Audience 80

Marketing Dive

JULY 2, 2025

By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official.

Cookies 79

Cookies Ad Tech Retail Agency 79

Martech

JANUARY 22, 2025

” Key success drivers for RMN campaigns Embrace first-party data strategies : Prioritize first-party data over diminishing third-party cookies. “[D] on’t rely on third-party cookies,” he said. . “Their low cost per acquisition indicates that they found the right audience.”

Retail 109

Retail Food Cookies Banner 109

Ad Monsters

JUNE 11, 2025

So when Google first announced cookies were going away, we incorporated a plan into our budget, brought in Prohaska Consulting to guide the strategy and partnered with Permutive to set up our customer data platform and data management platform. Even as cookie deprecation got delayed, we pushed forward.

Ad Ops 80

Ad Ops Cookies Data Management Platform eCommerce 80

Marketing Dive

JUNE 5, 2025

The declining influence of cookies is forcing marketers to seek alternative methods for measuring campaign success amid increased media fragmentation. Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. Sign up A valid email address is required. ET Loyalty 2.0

Media 76

Media Cookies Agency Retail 76

Marketing Dive

JUNE 5, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. ET Loyalty 2.0

Advertising 99

Advertising Cookies Ad Tech Retail 99

Martech

JANUARY 9, 2023

Not only is this a benefit, but it’s a necessity as changes in browser cookies and user identifiers increasingly limit the old way of tracking. Tracking users with cookies used to be more reliable since almost all browsers accepted cookies. As a note, this feature currently relates only to ecommerce and churning data.

Machine Learning 122

Machine Learning Cookies eCommerce Conversion 122

Marketing Dive

JUNE 12, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. 3, 2024 Michael M.

Cookies 70

Cookies ROI Retail Agency 70

Marketing Dive

JUNE 26, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. or its subsidiaries.

Electronics 77

Electronics Cookies Agency Ad Tech 77

Marketing Dive

JUNE 12, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. 3, 2024 Michael M.

Cookies 70

Cookies Pop-Up ROI Retail 70

Marketing Dive

JUNE 9, 2025

By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. ET Loyalty 2.0 or its subsidiaries.

Cookies 85

Cookies Retail Agency ROI 85

Marketing Dive

JUNE 25, 2025

10, 2024 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. By Chris Kelly • Dec. By Chris Kelly • Dec.

Pop-Up 82

Pop-Up Cookies Agency Ad Tech 82

Single Grain

JUNE 13, 2025

Privacy-first measurement through MMM provides more reliable insights than cookie-based attribution, as it uses aggregated data and remains compliant with GDPR, CCPA, and other privacy regulations, while traditional attribution loses 30-50% accuracy. Plus, this approach provides more reliable insights than cookie-based attribution.

Marketing 52

Marketing Cookies ROI GDPR 52

Marketing Dive

JUNE 9, 2025

In April, it acquired data collaboration platform InfoSum to further evolve its capabilities beyond legacy identity solutions built on technology like cookies. In an attempt to turn its fortunes around, WPP has enacted some dramatic moves of late. Earlier this month, it formally rebranded GroupM, its media investment arm, to WPP Media.

Agency 75

Agency Cookies Retail ROI 75

Martech

NOVEMBER 18, 2021

“It drove 10 years’ worth of ecommerce growth in the first three months. Aside from the pandemic, brands were faced with two other challenges over the past few years: the loss of third-party cookies and the advent of data privacy regulations. The market is responding to the loss of third-party cookies in a big way,” Khetan said.

Marketing 135

Marketing Cookies MarTech eCommerce 135

Martech

DECEMBER 20, 2024

We went back and forth for years over the potential deprecation of cookies; we have to have Google in our sights in terms of what could continue to change.” “I think it’s a realistic challenge we should be thinking about now,” said Smith. “The industry is changing so rapidly.

Retail 119

Retail Marketing Conversion Cookies 119

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. The types of cookies installed through the site. How that data is collected.

Cookies 105

Cookies Marketing Advertising GDPR 105

VideoWeek

APRIL 9, 2025

Has it changed in light of Google’s U-turn on cookies? We got into a really good place when we built Mantis, so fully contextual, no cookies. And we’re in a place now where the cookie is there, and we’re using it while it’s there, but if it went tomorrow, we’d be in a very good place.

Cookies 52

Cookies Ad Tech Audience Banner 52

Marketing Dive

JUNE 12, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Entertainment 104

Entertainment ROI Agency Retail 104

Martech

JANUARY 5, 2024

Click here to take the survey Offsite RMN channels will step in as cookies crumble The continued phasing out of third-party cookies will make retailers’ first-party data even more valuable to advertisers. Please take this short survey so we can have your input on the state of martech salaries and careers.

Retail 124

Retail Media Cookies Electronics 124

Marketing Dive

JUNE 30, 2025

By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Chris Kelly • July 23, 2024 Keep up with the story.

Marketing 63

Marketing Retail Cookies Agency 63

AdExchanger

NOVEMBER 7, 2023

And platform changes by Apple and Google mean it’s harder for ecommerce companies to monetize their remaining audience across browsers and mobile apps. Demand for online shopping has fallen closer to pre-pandemic levels following the frenzied highs of 2020.

Retail 122

Retail Media eCommerce Audience 122

Marketing Dive

JUNE 30, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. By Peter Adams and Chris Kelly • Feb. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Retail 97

Retail Agency Ad Tech CPM 97

Martech

JANUARY 22, 2024

Features like AI-driven report generation, enhanced CRM capabilities and streamlined ecommerce integrations will empower HubSpot admins and their teams. Streamline Ecommerce with New Shopify Integration. Increase Compliant Website Behavior Analytics with New Opt-Out Cookie Consent Banner. Quick Record Summaries with ChatSpot AI.

Banner 107

Banner eCommerce Cookies MarTech 107

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate. The reason for this is one word: privacy.

Banner 129

Banner GDPR Cookies eCommerce 129

Marketing Dive

JUNE 4, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. ET Loyalty 2.0 By Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Pop-Up 98

Pop-Up Retail Agency ROI 98

Marketing Dive

JUNE 25, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. By Chris Kelly • Dec.

Cookies 66

Cookies Retail Agency Ad Tech 66

Marketing Dive

JUNE 16, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. You can unsubscribe at anytime. or its subsidiaries.

Retail 69

Retail Media Ad Tech Cookies 69

Ad Monsters

FEBRUARY 3, 2023

Unsurprisingly, measurement, the cookie apocalypse, loss of identifiers, inconsistent privacy regulations, brand safety, and consumer trust were the top themes to come out of the research. Ecommerce – This is another growth area that is a big focus for the IAB, publishers, retailers, and brands.

Cookies 98

Cookies Real Estate Retail eCommerce 98

Marketing Dive

JULY 2, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Retail 72

Retail Agency Ad Tech CPM 72

Marketing Dive

JUNE 3, 2025

By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. © 2025 TechTarget, Inc.

Cookies 64

Cookies Retail Agency ROI 64