Martech

APRIL 4, 2025

Accept a cookie consent banner. Use specific filters or facets on ecommerce product pages. As an ecommerce brand or SaaS company, your goal might be to increase purchases or generate more demo requests. These can include tracking users when they: Donate. Interact with a specific call to action or buttons on a page.

eCommerce

Marketing Dive

JUNE 26, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. or its subsidiaries.

Cookies

Marketing Dive

JUNE 30, 2025

By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Chris Kelly • July 23, 2024 Keep up with the story.

Marketing

Marketing Dive

JULY 2, 2025

By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official.

Cookies

Marketing Dive

JUNE 12, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. 3, 2024 Michael M.

Food

Single Grain

JUNE 13, 2025

Privacy-first measurement through MMM provides more reliable insights than cookie-based attribution, as it uses aggregated data and remains compliant with GDPR, CCPA, and other privacy regulations, while traditional attribution loses 30-50% accuracy. Plus, this approach provides more reliable insights than cookie-based attribution.

Marketing

Marketing Dive

JUNE 9, 2025

In April, it acquired data collaboration platform InfoSum to further evolve its capabilities beyond legacy identity solutions built on technology like cookies. In an attempt to turn its fortunes around, WPP has enacted some dramatic moves of late. Earlier this month, it formally rebranded GroupM, its media investment arm, to WPP Media.

Agency

Martech

DECEMBER 20, 2024

We went back and forth for years over the potential deprecation of cookies; we have to have Google in our sights in terms of what could continue to change.” “I think it’s a realistic challenge we should be thinking about now,” said Smith. “The industry is changing so rapidly.

Retail

Marketing Dive

JUNE 5, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. ET Loyalty 2.0

Advertising

Marketing Dive

JUNE 4, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. ET Loyalty 2.0 By Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Pop-Up

VideoWeek

APRIL 9, 2025

Has it changed in light of Google’s U-turn on cookies? We got into a really good place when we built Mantis, so fully contextual, no cookies. And we’re in a place now where the cookie is there, and we’re using it while it’s there, but if it went tomorrow, we’d be in a very good place.

Cookies

Marketing Dive

JUNE 12, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Entertainment

Marketing Dive

JULY 1, 2025

By Peter Adams and Julia Himmel • May 6, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Peter Adams and Julia Himmel • May 6, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. © 2025 TechTarget, Inc.

Cookies

Marketing Dive

JUNE 9, 2025

By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. ET Loyalty 2.0 or its subsidiaries.

Cookies

Marketing Dive

JUNE 5, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. ET Loyalty 2.0 By Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Agency

VideoWeek

DECEMBER 18, 2024

Retail media expansion Empowering ecommerce giants to drive unprecedented advertising efficiencies through first-party data. Google will allow the consumer to end the debate on third-party cookies and they will likely be an irrelevance by the end of the year.

Media

Marketing Dive

JUNE 12, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. 3, 2024 Michael M.

Cookies

Martech

JULY 3, 2025

As third-party cookies disappear and data privacy tightens, the value of this first-party data from retail media networks (RMNs) has surged. Retailers like Amazon, Home Depot, Walgreens and Macy’s have years of shopper data and behavioral insights, offering an unparalleled picture of consumer preferences, habits and life events.

Retail

Single Grain

MAY 11, 2025

54% of ecommerce sites experiencing conversion rate drops also saw increased bounce rates from poor traffic sources, showing that targeting high-intent visitors is crucial. 54% of ecommerce sites that reported a conversion rate drop in 2024 also experienced a simultaneous increase in bounce rate from poor or poorly optimized traffic sources.

Conversion Rate

Marketing Dive

JUNE 25, 2025

10, 2024 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. By Chris Kelly • Dec. By Chris Kelly • Dec.

Pop-Up

Marketing Dive

JULY 2, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Retail

Advendio

JUNE 26, 2025

Transactional and behavioral data: These platforms know when, where, and how a customer is traveling, making their data more predictive than typical ecommerce behavior. Outlook: The Future Is Travel-Centric Commerce As third-party cookies sunset and customer acquisition costs rise, the value of authenticated, high-intent traffic skyrockets.

Retail

Marketing Dive

JUNE 12, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. 3, 2024 Michael M.

Cookies

Marketing Dive

JUNE 26, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. or its subsidiaries.

Electronics

Martech

JULY 8, 2025

Cookies are on their last legs. What we lost while stitching Let’s look at the signals most modern identity graphs rely on: Third-party cookies : Third-party cookies are dead. As of early 2025, more than 85% of global web traffic is cookie-restricted. But much of that picture is built on signals that are quietly eroding.

Cookies

Marketing Dive

JUNE 16, 2025

It helps brands build more complete audience profiles, extend reach and resolve identities in a fragmented ecosystem—especially as traditional identifiers like third-party cookies decline in relevance. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Retail

Marketing Dive

JUNE 17, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. By Peter Adams • July 30, 2024 Latest in Mobile TikTok brings expanded suite of generative AI ad tools to WPP, Adobe By Peter Adams E.l.f.

Retail

Marketing Dive

JUNE 17, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. By Peter Adams and Chris Kelly • Feb.

Marketing

Marketing Dive

JUNE 30, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. Sign up A valid email address is required.

Cookies

Marketing Dive

JUNE 17, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. Sign up A valid email address is required.

Cookies

Marketing Dive

JUNE 10, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Retail

Marketing Dive

JUNE 3, 2025

By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. © 2025 TechTarget, Inc.

Cookies

Marketing Dive

JUNE 20, 2025

By Peter Adams • April 3, 2025 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. © 2025 TechTarget, Inc.

Advertising

Marketing Dive

JUNE 30, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. By Peter Adams and Chris Kelly • Feb. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Retail

Marketing Dive

JUNE 9, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Retail

Marketing Dive

JUNE 16, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. You can unsubscribe at anytime. or its subsidiaries.

Retail

Marketing Dive

JUNE 23, 2025

Data as the building blocks of loyalty Loyalty programs have been a way for marketers to collect first-party data and prevent signal loss as third-party cookies lose their utility. The panel was moderated by Peter Adams, senior reporter at Marketing Dive. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

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