Martech Series

NOVEMBER 29, 2022

AIDEM today announces the global availability of its privacy-first Demand Side Platform (DSP) as well as a new partnership with FouAnalytics, to help clients improve campaign effectiveness while detecting and mitigating ad fraud and waste.

Demand Side Platform 86

Demand Side Platform Cookies Ad Tech MarTech 86

Martech Series

OCTOBER 18, 2022

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Adtech comprises two primary platforms: demand and supply-side. Demand-side platforms.

First-Party Cookies 109

First-Party Cookies Cookies Impressions Ad Exchange 109

Martech Series

MAY 31, 2022

Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the CTV element of its cross-channel offering. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel.

Demand Side Platform 84

Demand Side Platform Audience ROI Cookies 84

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work? Does Dynamic Creative Optimization Use Third-Party Cookies?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. Here are the main disadvantages of SDA: Third-party cookie delay.

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Digiday

OCTOBER 26, 2022

Included in this flurry of announcements are tools to assuage advertisers’ concerns around addressability, including point solutions to aid campaign planning, tackle media fragmentation, and shore up measurement – all growing priorities amid the decline of identifiers such as third-party cookies.

Ad Tech 68

Ad Tech Demand Side Platform Ad Server Food 68

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Third-party cookie depreciation. Get MarTech!

Advertising 105

Advertising Marketing Ad Exchange Retail 105

Clearcode

MAY 24, 2023

Both the client-side (Prebid.js) and server-side (Prebid Server) implementation have pros and cons. The main benefit of running header bidding auctions in web browsers is that it’s easier to identify individuals, e.g. via cookies. The SSPs analyze responses from demand sources, and return the bid to Prebid Server.

Header Bidding 76

Header Bidding Ad Server Ad Exchange Agency 76

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. The Main Platform, Processes and Players. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech and MarTech Predictions and Trends in 2022.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Martech

SEPTEMBER 30, 2021

It’s not nearly as simple or straightforward as it sounds, but we’re getting closer these days, even taking into account the deprecation of cookies and stronger privacy regulations. Explore the platforms essential to predictive analytics and marketing attribution in the latest edition of this MarTech Intelligence Report.

Machine Learning 126

Machine Learning Marketing ROI Demand Side Platform 126

Martech

DECEMBER 7, 2021

Whether the topic was the deprecation of third-party cookies, the development of FLoC, or Apple’s “Do Not Track” initiative, Singal saw market forces correcting for these challenges and creating opportunities for independents to continue to challenge the walled gardens. That’s been our bread and butter for a while.

Advertising 102

Advertising Retail GDPR Real Estate 102