Martech

SEPTEMBER 27, 2024

Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. Social media is key at the top of the funnel, driving awareness and engagement. For instance, when iOS 14.5 Processing.

Media 129

Media Advertising Conversion Rate Machine Learning 129

Martech Series

OCTOBER 13, 2022

It has become the preeminent social media platform for the business professional, and with that, part of an organization’s strategic sales and marketing mix. .” Marketing Technology News: MarTech Interview with Jim Yu, CEO at BrightEdge. Marketing Technology News: MarTech Interview with Jim Yu, CEO at BrightEdge.

Marketing 98

Marketing MarTech Social Advertising Media 98

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. AI is increasingly being applied to analyze and “spot” keywords, phrases and speech patterns for positive or negative signals of conversion intent.

Machine Learning 118

Machine Learning Marketing Conversion SEO 118

Martech

NOVEMBER 22, 2023

After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average. During high-traffic times, you can try paid social advertising.

Conversion Rate 126

Conversion Rate Advertising CPC CPA 126

Martech Series

FEBRUARY 16, 2023

We’ve seen consistently lower bounce rates and conversion rates of up to 8%, cutting the cost of customer acquisition by more than half in some cases.” Data from Kibo Commerce shows that traffic from the edge landing on the product page suffers from 72% higher bounce rates and 50% lower conversion rates than traffic landing on any other page.

Conversion Rate 98

Conversion Rate Conversion Rich Media Media 98

Martech

NOVEMBER 15, 2023

Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. It amazes me that so few companies have a big-picture view of their martech stack. Advertising.

Communications 108

Communications MarTech Marketing Finance 108