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The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

VideoWeek

billion loan to help finance any moves it might wish to make next year relating to German TV business ProSiebenSat.1, Restrictions on pharmaceutical ads look likely, says Madison and Wall’s CEO, CFA and principal Brian Wieser. And this would hit TV particularly hard, since pharmaceutical companies invest heavily in TV.

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What the Coronavirus (Covid-19) means for marketers

Lemonads

But you’ll also lose web traffic and conversions, so you have to take steps to mitigate this problem as well. The good news is that companies in certain industries experienced a major increase in web traffic including finance, healthcare, food, exercise gear, and news outlets. Losing money is almost certain. Why is this occurring?

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Creative Marketing Strategies: How to Market a Cannabis Company

Single Grain

Learn More: * 7 Marketing Strategies that Work to Increase Conversions. The gambling, adult entertainment, pharmaceutical, finance and medical industries all have their own strict, nuanced regulations and laws they have to consider, making it more difficult for them to get their brand in front of their intended audience.

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Media Briefing: How U.K.-based media companies are continuing their push into the U.S.

Digiday

Recent coverage of transgender people has reignited this conversation, with the argument being that the paper’s journalistic values are shifting based on journalists’ and editors’ personal beliefs. This move mirrors what many of its competitors have done in the past few years, moving away from a title-centric model.

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The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

VideoWeek

And conversions per-dollar, a proxy for return on investment, was down by 1-3 percent. The Week for Publishers Vice Media Hires Interim Finance Chief as Buyer Search Continues Vice Media has hired Mark Del Priore, director of AlixPartners, a specialist in company turnarounds, as its new finance chief according to the Wall Street Journal.

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Data Clean Rooms: Q&A With Juan Baron from Decentriq [VIDEO]

Clearcode

We have a company in Asia using our data clean rooms in the trade finance sector to collaborate with logistics data for tracking and monitoring cargo shipping data. We also work with numerous pharmaceutical companies on market share data inside the data clean room. And they will always ask questions.

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Everything You Need to Know About Programmatic In-Housing

Basis

Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. Bite off only what you can chew.

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