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MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimisation

Exchange Wire

This powerful self-optimising system utilises machine learning to maximise conversions and efficiency at scale across native advertising campaigns. The post MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimisation appeared first on ExchangeWire.com.

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Cross-channel marketing strategies boost conversion rates by up to 31%

Marketing Tech News

Read more » The post Cross-channel marketing strategies boost conversion rates by up to 31% appeared first on Marketing Tech News.

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Cross-channel marketing strategies boost conversion rates by up to 31%

Marketing Tech News

Read more » The post Cross-channel marketing strategies boost conversion rates by up to 31% appeared first on Marketing Tech News.

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience.

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LinkedIn Conversation Ads Strategy: Transforming Cold Outreach

Single Grain

While you might think this engagement would lead to conversions, most LinkedIn ads tend to fade into the background noise of busy professionals’ feeds. But what if your ads could start actual conversations, guide prospects through personalized journeys, and generate qualified leads at scale?

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

, SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? How do you make native ads work for SaaS? Get My Free SaaS Marketing Plan What Is Native Advertising? Is it worth the time and money?

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How to Optimize a Landing Page for a Native Advertising Campaign

Lemonads

A landing page can make or break a native advertising campaign, but few marketers are certain they understand what native advertising is, and how they can effectively use them with landing pages. Back in 2014, Copyblogger ran a survey and found 49% of marketers had no idea what native advertising is.