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4 Adtech Horrors to Avoid This Halloween (and Year-Round)

Basis

Sadly, similar missteps sometimes pop up in the advertising world—particularly when it comes to conversion-based campaigns. Conversions, as advertisers know, are kind of the holy grail of marketing. However, in today’s increasingly complex media environment, tracking those conversions can be a challenge. Moral of the story?

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. Which OTT device is driving more view-through conversions? This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates.

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Why Facebook Clothing Ads Are a Must-Have for Fashion Brands

Single Grain

In the fashion industry, Facebook clothing ads have become essential for fashion brands looking to produce more sales and establish their brand identity. Work With Us 11 Reasons Why Facebook Clothing Ads Are a Must-Have for Fashion Brands Social media platforms are deeply interwoven into consumers’ lives.

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How to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions

PrograMetrix

From Connected TV advertising to using direct calls-to-action (CTAs) like ' buy CBD today ', there are proven techniques that today’s forward-thinking CBD marketer can deploy to increase customer engagement, conversion rates, and ROI. Related: How to Build a Digital Marketing Plan for Cannabis or CBD. Native Advertising.

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Unlocking the Power of Google Discovery Ads: How to Engage Your Target Audience and Maximize Ad Revenue?

Monetize More

When we want to drive conversions with media at scale, discovery ads can be used to drive sales, sign-ups, or more website visits. Maximize conversions bidding, Target CPA, or Target ROAS can be used to optimize campaign bids to media marketing objectives. Measure incremental impact with Conversion Lift experiments.

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Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC

Single Grain

In this definitive guide to enterprise PPC, I’ll outline the strategies, solutions and approaches you’ll need to ensure that your paid media campaigns are fully optimized for lead generation and conversions. Work With Us What Are Enterprise Paid Ads?

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What Is The Future Of Advertising In A Cookieless World?

Smart-Hub

The digital advertising industry, including programmatic advertising, has heavily relied on cookies to gain insight, run cross-site targeting, retargeting, and marketing attribution. But the industry must certainly move on, and advertisers must find a way to run cookieless targeting, cookieless retargeting, and cookieless attribution.

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