4 Adtech Horrors to Avoid This Halloween (and Year-Round)
Basis
OCTOBER 14, 2022
Sadly, similar missteps sometimes pop up in the advertising world—particularly when it comes to conversion-based campaigns. Conversions, as advertisers know, are kind of the holy grail of marketing. However, in today’s increasingly complex media environment, tracking those conversions can be a challenge. Moral of the story?
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