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Cost-Per-Click (CPC): What Is It & How to Calculate

MNTN

However, you cant see the entire PPC picture without measuring your cost-per-click (CPC). Calculating CPC helps you assess the cost-effectiveness of your campaigns by showing how much you are paying for each ad click. Below, youll learn what CPC is and discover actionable insights to help you make the most of every advertising dollar.

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Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up

Martech

Several reports this year have shown that advertising costs increased: Google search CPCs up 9%, pushing ad spend up 17% – leading to brands looking to diversify their ad spend.

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LinkedIn Conversation Ads Strategy: Transforming Cold Outreach

Single Grain

While you might think this engagement would lead to conversions, most LinkedIn ads tend to fade into the background noise of busy professionals’ feeds. But what if your ads could start actual conversations, guide prospects through personalized journeys, and generate qualified leads at scale?

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ROAS Masterclass: 12 Techniques to Maximize Ad Spend

Single Grain

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Creative optimization and regular testing can increase conversion rates by 15-25%. Implementing conversion rate optimization alongside ad optimization can double your effective ROAS.

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Are TikTok Ads Worth It in 2025? Data-Backed ROI Analysis

Single Grain

On the plus side, advertisers can save on TikTok ads; TikTok’s average CPC is $1.20, cheaper than competitors like Instagram. Key Takeaways TikTok ads offer conversion rates between 1.1% Let’s put these metrics in context: Metric TikTok Industry Average* What It Means Conversion Rate 1.1% – 2.4%

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6 B2B paid media platforms where you can advertise effectively

Martech

Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers. Display, video and search.

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How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

AI-powered audience targeting delivers precision at scale by analyzing hundreds of data points to identify specific segments most likely to convert, with companies like Booking.com seeing up to 73% higher conversion rates through predictive audience modeling. Continuously feed conversion data back into your AI systems.

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