Martech Series

OCTOBER 3, 2022

The first connected TV (CTV) partner to adopt the open-source, interoperable identity initiative, FuboTV has since seen a spend growth rate 112.8% faster than the increase in available impressions. In fact, an e-commerce retailer with a large first-party CRM data set that was using UID 2.0 Advertisers leveraging UID 2.0

Advertising 71

Advertising CPA Conversion Rate Impressions 71

MNTN

AUGUST 26, 2022

For example, if you’re an apparel retailer specializing in athleisure wear, you could target CTV viewers who recently purchased athleisure items or who like brands similar to yours. to psychographic targeting via consumer interest or behavior. For instance, both prospecting and retargeting campaigns have proven to be effective on CTV.

Conversion Rate 98

Conversion Rate Retargeting Audience CPA 98

Kevel

MARCH 28, 2022

Do you charge for clicks or for impressions? Do you set these ad rates yourself, or let advertisers adjust their bids? Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Total cost (ad spend) divided by thousand impressions (mille is Latin for thousand). Pricing type.

CPC 52

CPC CPM CPA Impressions 52

MNTN

AUGUST 26, 2022

For example, if you’re an apparel retailer specializing in athleisure wear, you could target CTV viewers who recently purchased athleisure items or who like brands similar to yours. to psychographic targeting via consumer interest or behavior. For instance, both prospecting and retargeting campaigns have proven to be effective on CTV.

Conversion Rate 52

Conversion Rate Retargeting Audience CPA 52

Lemonads

JULY 5, 2020

The first retailer to develop the concept of affiliate marketing was PC Flowers and Gifts. The key concept of CPA marketing is a partnership between Advertisers who wish to promote products or a brand and a publisher who has an audience. To find out more, I invite you to read our article: What is a CPA Network?

Affiliates 52

Affiliates Marketing Banner CPA 52

Digiday

JUNE 29, 2022

Cost-per-acquisition (CPA) has been the traditional pricing structure for publishers with affiliate businesses, given how much of a “set it and forget it” business model it is. The retailer pays the publisher a fixed amount of money upfront, whether or not the publisher ends up driving sales.

Media 66

Media Affiliates CPC CPA 66

Lemonads

JUNE 16, 2021

Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads. High Conversion Rates Perhaps the biggest advantage of MegaPush is the quality of its traffic, which translates to a more engaged audience and higher conversion rates.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52