15 Digital Marketing Metrics and KPIs to Measure Performance
MNTN
OCTOBER 14, 2022
Impressions and Clicks. When your ad airs, for example, impressions will tell you how many times that ad was viewed. How are Impressions & Clicks Measured? While there are different ways to measure impressions, Google’s Ad Manager counts them based on each time an ad has begun to load on a device.
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