Conversion Rate Cookies GDPR MarTech 
Martech
MARCH 7, 2024
Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?
Martech
OCTOBER 30, 2023
Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Cookies were initially designed to store small pieces of information on a user’s computer, such as login details and preferences. As we moved into the early 2000s, the role of cookies evolved. Consumer privacy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech Series
FEBRUARY 2, 2023
This allows you to create targeted campaigns for specific customer groups, which can result in higher conversion rates and customer satisfaction. Non-PII examples include cookies, IP addresses and device identifiers. For instance, the GDPR allows non-PII like cookies to be classified as personal data.
Ad Ops Hero
MARCH 25, 2023
This is in a bid to fill conversion measurement gaps due to GDPR, CCPA, and cookie effectiveness reductions. Comprehensive Measurement Conversion Modeling is a new feature introduced by Google in Campaign Manager 360. Marketers can then assess conversion rates per channel and common conversion paths quickly.
Martech
MARCH 27, 2023
Third-party cookie deprecation Google plans to phase out third-party cookies in Chrome by 2024. Legislation, like the GDPR and CCPA, require companies to obtain explicit customer consent before collecting and using their data. Still today, 75% of marketers rely on third-party cookies. Get MarTech! In your inbox.
Single Grain
APRIL 17, 2023
MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.
Martech
JANUARY 22, 2024
Increase Compliant Website Behavior Analytics with New Opt-Out Cookie Consent Banner. Previously, contacts that bypassed a stage were omitted from these reports and the conversion rates they included, leading to gaps in data. Please take this short survey so we can have your input on the state of martech salaries and careers.
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