Martech

JULY 3, 2025

Consider a glass of cold milk and an Oreo cookie. Marketing example : If awareness increases by two times, and conversion rate increases by 1.5 And in some cases, combined initiatives create outcomes that are greater than the sum – or even the product – of their parts. Each is perfectly enjoyable on its own.

Marketing

Single Grain

AUGUST 4, 2025

By comparing conversion rates between exposed and control groups, they can isolate the incremental impact of marketing activities from organic conversions that would have occurred anyway. Performance Outcomes: Conversion and Revenue Uplift The measurement sophistication translates directly into performance improvements.

Agency

Advendio

APRIL 4, 2025

That means better conversion rates and more innovative ad budget spending. The Demise of Third-Party Cookies With privacy laws tightening and the bluntness of third-party cookies, advertisers are scrambling for new ways to reach their audience.

Retail

Single Grain

APRIL 25, 2025

These include: Incremental lift analysis : Compare conversion rates between exposed and control audiences to measure the actual impact of CTV campaigns. Contextual targeting : As cookie alternatives evolve, leverage content-based targeting to reach relevant audiences while respecting privacy.

Machine Learning

Single Grain

AUGUST 5, 2025

What sets Single Grain apart is its integrated approach that seamlessly connects paid search with conversion rate optimization , SEO, and creative services, ensuring every dollar spent contributes to measurable business growth. Best For: Growth-stage companies prioritizing conversion rate optimization.

Agency

MNTN

DECEMBER 18, 2024

MNTN’s particular approach emphasizes the use of CRM-based data and behavioral signals, enabling advertisers to strategically retarget without cookies.

Retargeting

Single Grain

APRIL 22, 2025

Data integration: Connect your analytics platforms, CRM, and marketing automation tools to create a unified view of customer journeys and accurately attribute conversions. Continuous testing: Implement systematic A/B testing across campaigns to incrementally improve conversion rates and maximize the effectiveness of your marketing spend.

ROI

Single Grain

MAY 5, 2025

In this comprehensive guide, we’ll explore the proven account-based advertising strategies that leading B2B marketers are implementing to drive engagement, accelerate pipeline velocity, and boost conversion rates. Results: Achieved a 2.6x

Account-Based Advertising

Single Grain

JULY 10, 2025

While traditional conversion rate optimization tools struggle with cloud-based latency, a new approach is reshaping how marketing teams capture and act on behavioral data in real-time. Performance Impact on Conversion Rates and Business Results The performance gains from edge CRO analytics extend far beyond faster page loads.

A/B Testing

Single Grain

JUNE 13, 2025

A staggering 217% increase in email click-through rates and a 78% quiz completion rate. While third-party cookies are being phased out and privacy regulations are tightening, smart marketers are discovering that the most valuable data isn’t what you can scrape from the surface. This isn’t marketing magic.

Click Through Rate

Digital Ad Blog

MAY 26, 2025

Privacy Constraints The phasing out of third-party cookies, combined with increasingly stringent global privacy laws (e.g., Conversion Efficiency Tracking conversion rates, cost-per-lead, and funnel progression from owned channels helps compare efficiency against paid initiatives.

Media

Single Grain

MAY 30, 2025

Conversion Rates Across Industries While traffic volume is essential, conversions ultimately determine business success. Paid search ads have an average conversion rate of 3.75% across industries in 2024, according to HigherVisibility. However, these rates vary dramatically by sector and campaign quality.

SEO

Single Grain

APRIL 29, 2025

Privacy changes : Cookie deprecation and privacy regulations have impacted targeting capabilities across all platforms, creating opportunities for alternatives with strong first-party data Plus, there are many benefits to including Google alternatives in your paid media campaign.

Media

Single Grain

MAY 3, 2025

More impressively, marketers who optimized content for at least five platforms saw a 44% increase in conversion rates , demonstrating that meeting your audience where they are searching doesn’t just drive trafficit drives meaningful business results.

SEO

Single Grain

APRIL 29, 2025

Real-time activation of zero-party data through AI-powered systems creates hyper-personalized experiences that dramatically increase conversion rates. This approach generated a 217% increase in product recommendation click-through rates compared to their previous category-based recommendations. more time spent on site 5.

Conversion Rate

Single Grain

MARCH 25, 2020

This post on conversion rate optimization has been updated for 2020! Conversion rate optimization is quickly becoming one of the most popular marketing tactics for 2020. What is conversion rate optimization? What is conversion rate optimization? Get A Free Consultation. The Cliffhanger.

Conversion Rate

Digiday

JANUARY 26, 2023

24, 2015, this article has been updated to include an explainer video that covers a cookie-stuffing scheme exposed by cybersecurity firm Confiant in January 2023. One of the more tried-and-true techniques is cookie stuffing. First: explain what a cookie is? A cookie is a tiny bit of code that a website drops in a user’s browser.

Cookies

Martech

MAY 6, 2024

This has left us in a situation where data privacy is under stricter legislation, cookies are about to disappear and customers keep their data as close to their chests as possible. Don’t fear the cookie-less world The age of third-party cookies is coming to an end. It seems that we’re stuck between two extremes.

Cookies

Martech Series

FEBRUARY 2, 2023

This allows you to create targeted campaigns for specific customer groups, which can result in higher conversion rates and customer satisfaction. Non-PII examples include cookies, IP addresses and device identifiers. For instance, the GDPR allows non-PII like cookies to be classified as personal data.

Marketing

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies. The post AI in contextual advertising: Beyond the basics appeared first on MarTech.

Machine Learning

Martech

DECEMBER 14, 2022

With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. Server-side tracking and the cookie apocalypse. They are the reason for the demise of cookies. The so-called “cookie apocalypse” does not only impact third-party cookies.

First-Party Cookies

Martech Series

NOVEMBER 8, 2022

With the looming loss of third-party cookies, brands across the globe face increased pressure to translate in-person engagement into actionable data sets. Optimizations like this are a big part of the reason why brands regularly see conversion rates above 50%. It’s a simple yet powerful approach where everyone wins.

MarTech

The Ad Tech Blog

JULY 3, 2024

This approach can significantly improve engagement and conversion rates. For instance, personalized email campaigns often see higher open and click-through rates compared to generic ones. Poor Conversion Rates Poor conversion rates are another common challenge faced by marketers.

Conversion Rate

Martech Series

JANUARY 30, 2023

Utilizing vinAMP to build custom audience targeting solutions, Dealer OMG clients have lowered costs, improved efficiency, and taken advantage of increased conversion rates to improve sales, service, and customer retention.

Conversion Rate

Martech

NOVEMBER 3, 2021

With a 1% conversion rate, that traffic will directly bring in 10 new customers, giving you $30,000 of value to map back to that SEO investment. But if you’re using CLTV to determine page value, make sure to keep in mind the different factors that impact conversion. You can use this figure to work out an amount to spend on SEO.

SEO

Martech Series

SEPTEMBER 6, 2022

Investment will continue ZineOne’s growth and leadership in using real-time behavioral intelligence to convert anonymous consumers without cookies or PII. This massively increases customer acquisition, conversion rates, and revenue for businesses implementing ZineOne.

Machine Learning

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This initiative allows selected third-party services temporary access to third-party cookies.

Cookies

Martech Series

AUGUST 12, 2022

A/B testing is a method used by marketers to increase conversion rates, decrease ad spending, and make better design decisions for the website or overall digital experience. Furthermore, the platform offers testing capabilities on dynamic websites, and different experimentation dimensions such as geography, ad campaign, and cookies.

A/B Testing

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.

Marketing

Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Cookies were initially designed to store small pieces of information on a user’s computer, such as login details and preferences. As we moved into the early 2000s, the role of cookies evolved.

Conversion Rate

Ad Monsters

OCTOBER 1, 2022

Privacy regulations are affecting this and third-party cookie depreciation is affecting that, but the reality is that the ad tech industry is going through a drastic evolution. Although Google delayed their third-party cookie cut-off, there have to be new and effective ways to aggregate consumer data in an ethical manner. .

Cookies

Martech Series

JANUARY 26, 2023

In doing so, Bridged’s AI software boosts conversions rates by up to 10 fold, and creates up to 50 times more privacy-first data. Bridged’s oversubscribed pre-seed funding round was led by BY Venture Partners, which prides itself in investing in high impact founders with market transforming companies.

Conversion Rate

Martech Series

OCTOBER 25, 2022

conversion rate in 2021, numbers which have seen the likes of Vivino and Seraphine recently sign up to the platform, joining clients including Nike, Marks & Spencer, Arsenal Football Club, Next, and JD Sports. Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era.

Data Management Platform

Martech Series

OCTOBER 3, 2022

Cost per action (CPA) was reduced by 9%, conversion rate was 25% stronger and return on ad spend (ROAS) improved by 14% when compared to overall average campaign performance. The solution also decreases the industry’s reliance on third-party cookies, which only account for browser-based environments. “As Unified ID 2.0

Advertising

Ad Monsters

JUNE 11, 2024

Media publishers today face immense pressure, including the influence of AI, changes in Google’s search algorithms, the deprecation of cookies in display media, and the shift in traffic toward social media platforms. This raises the question: How much will commerce optimization power the future of the Internet.

Machine Learning

Ad Monsters

FEBRUARY 25, 2023

Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Both types of data are immune to the upcoming 3rd-party cookie phase-out and don’t require you any additional tools for their collection.

CPC

Martech

DECEMBER 7, 2023

Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) Increased conversion rates and revenue , thanks to optimized targeting and predictive analytics.

Conversion Rate