PubMatic

MAY 5, 2025

Sell-side targeting has shown the ability to target audiences with greater transparency, better targeting, and stronger ROI, helping campaigns double their reach, increase viewability, and CTR. Ghost bidding brings the rigor of randomized control trials to digital marketing, enabling accurate causal measurement without added costs.

Control Group 59

Control Group ROI CPM Viewability 59

Single Grain

JUNE 13, 2023

Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy.

Advertising 102

Advertising Click Through Rate Display Advertising Video Ads 102

MNTN

FEBRUARY 6, 2024

ROI Measurement Marketing attribution allows you to accurately estimate the cost of acquiring each and every new customer, taking all the touch points involved in the journey into account. Test and Control Groups Don’t just assume that your chosen model is the absolute best and you’ll never outgrow it.

Marketing 52

Marketing Conversion A/B Testing Control Group 52