Monetize More
MAY 19, 2023
Segment inventory (desktop, mobile, geographical location, viewability score, etc.) Experiments: let you apply the suggested changes to a fixed portion of your traffic and compare the results to a control group where the rule changes haven’t been used.
MNTN
FEBRUARY 6, 2024
Test and Control Groups Don’t just assume that your chosen model is the absolute best and you’ll never outgrow it. Setting up control groups to isolate the effects of your preferred attribution model will keep you on top of its effectiveness. At MNTN , we understand these limitations.
Single Grain
JUNE 13, 2023
Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. Households showed a 10% increase in purchasing Silk products compared to the control group. This represents a growth of 3.6
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