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Ad Exchange Price Floors Explained & Optimization Tips

Monetize More

MAY 19, 2023

Segment inventory (desktop, mobile, geographical location, viewability score, etc.) If multiple rules are created with the same targeting, the ad will serve through the rule with the topmost priority. Conclusion Start by implementing our optimization tips and optimizing your Ad Exchange price floors, as we recommend in this article.

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Ad Exchange CPM Header Bidding Impressions 98
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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%.

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Advertising Click Through Rate Display Advertising ROI 102
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