illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. Ad strategies on Meta with a DSP Many marketers don’t feel a need to use a demand-side platform to buy Meta ads.

Demand Side Platform 105

Demand Side Platform Ad Space Communications Display Advertising 105

Martech

OCTOBER 14, 2021

Vendors often gather data from a wide variety of sources including display advertising, streaming video platforms, call centers and chatbots. Because today’s customer journeys are so complex, it’s challenging to display them in a manner that enables them to be easily understood and acted upon.

Machine Learning 120

Machine Learning Marketing Demand Side Platform Display Advertising 120

Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Basis

JULY 23, 2024

Against all the disruption and recalibration across the digital marketing industry right now, native advertising shines through as a reliable and trusted way for brands to communicate their story. In fact, one study found native advertising to be the most impactful channel for brand favorability.

Native Advertising 59

Native Advertising Advertising Display Advertising Demand Side Platform 59

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Here is an example of an audio digital advertising ad on Spotify : How Programmatic Advertising Works: Important Terms to Note Here’s a great visual to explain how programmatic advertising works.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52