Basis

JANUARY 24, 2023

Let’s start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match.

Impressions 98

Impressions CPM Data Management Platform Communications 98

Monetize More

JULY 8, 2022

Website header bidding occurs via header bidding wrappers, which are JavaScript tags responsible for evaluating bids, ad server communication, & ad calls to the demand partner. Better Reporting Transparency with access to auction performance data, impressions, earnings per demand partner, bid CPM prices, winning CPM prices, etc.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Negotiate a deal. Get set up.

Impressions 52

Impressions CPM Ad Inventory Demand Side Platform 52

RevX

APRIL 5, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. AI-driven platforms like RevX learn and adjust these options while the campaign is running.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Single Grain

JUNE 30, 2022

Which ad platforms do you use? What are the modes of communication? Will I get an account manager to whom I can reach out if there are any questions? What tools do you use to manage your ad campaigns? Programmatic CPM ranges from $0.5 How do you measure conversions? Which industries have you worked with so far?

Agency 52

Agency Advertising Retargeting Conversion 52

Automatad Inc.

NOVEMBER 15, 2023

Components of Programmatic Nativе Advеrtising Ecosystem Just like any programmatic ads, the key components involved in programmatic native advertising are: Dеmand-Sidе Platforms (DSPs): DSPs allow advertisers to purchase ad inventory, targeting specific audiеncеs and optimizing campaigns for pеrformancе.

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

Clearcode

APRIL 26, 2022

To help improve targeting and enhance media buys, DSPs often utilize data from data-management platforms (DMPs) and data brokers. Ad networks aggregate unsold inventory from publishers and offer advertisers a consolidated and generally less expensive pool of impressions on a cost-per mille (CPM) basis.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40