Single Grain

APRIL 27, 2025

Enhanced CPC (ECPC) : Maintain manual control while allowing slight bid adjustments based on conversion likelihood. Manual CPC with bid adjustments : Maintain granular control with manual adjustments based on device, location, audience, and time of day. Clear value proposition : Communicate benefits clearly above the fold.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Single Grain

SEPTEMBER 16, 2020

As a product-focused company, Axure was looking for an opportunity to partner with a paid advertising firm that would allow them to better focus on creating high-quality UX products for their customers. But many people don't use the diverse range of Google reports that are available.

Conversion 98

Conversion eCommerce CPC Impressions 98

Single Grain

AUGUST 18, 2023

Paid Search: Axios HQ Axios HQ is an AI-powered workplace communications platform. They reached out to Single Grain to launch a paid social and search strategy for their digital marketing campaign. The company desired to build user demand with a social and search advertising strategy. and 91.2%, respectively.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

APRIL 25, 2022

In the pay-per-click advertising model, advertisers bid for the fee they would like to pay for each click on their ad by the searcher. This fee is called the cost per click (CPC). The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords.

Agency 52

Agency Marketing A/B Testing ROI 52

Basis

FEBRUARY 28, 2025

On the positive side, advertisers should see increased efficiencies as expanded AI-driven ad solutions focused on reducing manual workload hit the platform (i.e., As a result, advertisers should be cognizant of possible delays in communication around technical issues and platform updates. Advantage+ shopping).

Social Advertising 92

Social Advertising Advertising Conversion Media 92