Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Consumer privacy.

Conversion Rate 118

Conversion Rate Cookies A/B Testing ROI 118

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. These two vital tools are often inter-connected, which is why many of the biggest names in the martech space, including Adobe, Oracle, Salesforce and HubSpot, offer both tools.

Marketing 96

Marketing Communications MarTech ROI 96

Martech Series

FEBRUARY 2, 2023

This allows you to create targeted campaigns for specific customer groups, which can result in higher conversion rates and customer satisfaction. As a result, you may interact and communicate with customers in a suitable manner. For instance, the GDPR allows non-PII like cookies to be classified as personal data.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. CallRail’s platform (via Callrail). Target customers.

Marketing 98

Marketing Healthcare Real Estate Conversion 98

Martech

JANUARY 22, 2024

This feature not only streamlines communication, but also strengthens professional relationships by making interactions more engaging and personable. Previously, contacts that bypassed a stage were omitted from these reports and the conversion rates they included, leading to gaps in data. Get MarTech! In your inbox.

Banner 84

Banner eCommerce Cookies Conversion Rate 84

Martech

JANUARY 13, 2022

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Email to engage customers with relevant conversations in minutes. Mobile to communicate with customers using mobile devices. Click here to download!

ROI 118

ROI Machine Learning Conversion Rate GDPR 118