Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

Search Advertising 96

Search Advertising Advertising Click Through Rate Machine Learning 96

InMobi

FEBRUARY 21, 2022

Brands that have leveraged these shifts and invested in building personalized mobile-first campaigns have gained an advantage, with mobile video ads witnessing a 112% higher Click-through Rate (CTR) than other ad formats.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Single Grain

MAY 15, 2023

For example, if someone search queries for “dog grooming services,” a pet grooming business could use Google Ads to display an ad promoting their services to that user. This targeting can result in higher click-through rates and conversions, making Google Ads a cost-effective advertising option for businesses of all sizes.

Advertising 72

Advertising Display Advertising CPC Pop-Up 72

Single Grain

APRIL 24, 2023

The lock-screen ads received an average display click-through rate of 8% for their display ad campaign, which was significantly higher than the industry average of 0.47%. The campaign was a remarkable success, exploding brand awareness and driving an impressive ROI for the airline company.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Ad Wisey

MAY 13, 2022

Google Ads is the undoubted leader of online advertising platforms. You may show sponsored search advertising on Google search engine results pages using Google Ads, previously known as Google Adwords. Microsoft advertising lets you import and customize so you don’t have to make everything from scratch once again.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91