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Google AI Overviews have negligible impact on traffic say publishers

Martech

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance.

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How to Build a Content Strategy for Answer Everywhere Optimization: The Complete Guide

Single Grain

Gen Z on TikTok vs. professionals on LinkedIn) Query classification: Categorize the types of questions your audience asks on each platform Intent patterns: Recognize how search intent varies by platform (e.g.,

SEO
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12 Best GEO-Focused SEO Companies for AI Overviews in 2025

Single Grain

The digital marketing landscape underwent a seismic shift in 2025 as AI overviews now appear in 47% of Google search results , fundamentally changing how businesses approach search visibility. Best For: Mid-market companies seeking systematic, scalable GEO implementation. With ChatGPT reaching 180.5

SEO
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How to Boost Conversions with Your Article’s Featured Image

Single Grain

Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. Google has been showing image thumbnails in mobile search engine result pages for a couple of years now: The “visual” SERPs have undergone a few updates.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing.

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What is mobile marketing?

AdvertiseMint

What is Mobile Marketing? Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience.

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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.