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Optimizing Ads for Maximum Returns & Protecting Your Website

Monetize More

This means targeting a niche audience and using SEO best practices to create content that appeals to them specifically. This way, you can maximize returns from ads without alienating potential customers with irrelevant content or low ROI campaigns. By focusing on organic traffic, of course!

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Ecommerce PPC Audit: The Complete Checklist

Single Grain

A PPC audit is a comprehensive analysis of your pay-per-click campaign in which you review and analyze the effectiveness of your e-commerce business’s advertising campaigns. A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI.

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12 Ways to Use Machine Learning in Digital Marketing

Single Grain

That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. Click To Tweet. And machine learning is helping marketers deliver a superior customer experience – at scale.

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What Is Enterprise SEO? (Definition, Examples & Tools!)

Single Grain

SEO has always been an integral part of every digital marketing strategy. 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. That’s where enterprise SEO comes into the picture. Definition of Enterprise SEO. 9 SEO Trends You Can’t Ignore in 2020.

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7 PPC Audit Tools to Optimize Your Ad Performance Across all Platforms

Single Grain

A pay-per-click audit is a comprehensive review of your PPC campaigns to evaluate their performance across various platforms (Google Ads, Microsoft Ads, Facebook Ads, etc.) Ad copy check: Assess your ad text to make sure you get the highest impressions and clicks. and identify areas for improvement.

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How to Create an AI Marketing Strategy

Single Grain

It does this by using algorithms, deep learning, vector embedding , machine learning, and data analytics to gain deeper insights into consumer behavior and preferences, which allows marketers to create more personalized and, therefore, more effective marketing campaigns.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. 1) SEO A/B Split Testing. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. . The campaign saw a 65% click-through rate and a 33.6%

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