InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Monetize More

JUNE 22, 2022

Believe it or not, Interstitial ads have emerged as the most popular ad format for publishers around the world. From blogs to Snapchat ads, these ad formats are hard to miss! Stay tuned to discover your future interstitial ad network partner by going through this post. ExoClick for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

Single Grain

JANUARY 23, 2023

When you search for a keyword related to a product or service, the first few results are mostly ads. This is because: The click-through rate (CTR) of the first position in Google is 39.6% – close to half of all the clicks on page one! Some allow you to skip the ad entirely or after 5-15 seconds.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

AUGUST 1, 2023

These banner ads look sales-y, and website visitors usually ignore them. 4) It’s Versatile Because native ads are meant to look like organic content, brands can use different mediums to convey their message. While video and image ads are popular, these aren’t the only mediums you can choose.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100