Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. ” So, what happens in the absence of third-party cookies? GDPR , CCPA , and other data privacy regulations spell the end of behavioral audience targeting, leaving many marketers searching for alternatives.

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Martech

MARCH 7, 2024

In some ways, it’s GDPR all over again, with a last-minute scramble once the regulation actually came into force. In comparison to managing the digital advertising ecosystem without cookies, however, GDPR seems to have been relatively straightforward. We see great click-through rates and conversion rates from Bing.

Cookies 113

Cookies GDPR Click Through Rate Advertising 113

Brid.tv

JUNE 28, 2023

Better Engagement — With greater relevance to the user, targeted ads are more likely to capture the user’s attention and in turn, receive higher engagement and potentially higher click-through rates. As a result, GDPR made sure that users have a say in which cookies are allowed to collect their data.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Single Grain

NOVEMBER 28, 2023

The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Dive Deeper: 3 Ways to Personalize the Customer Journey Experience 9) Zero-Party Data Strategy Zero-party data is data that customers voluntarily share with brands. Measure, measure, measure.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126