Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. Click here to download! First-party cookies.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Brid.tv

JUNE 28, 2023

Better Engagement — With greater relevance to the user, targeted ads are more likely to capture the user’s attention and in turn, receive higher engagement and potentially higher click-through rates. As a result, GDPR made sure that users have a say in which cookies are allowed to collect their data.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Single Grain

NOVEMBER 28, 2023

By leveraging the potency of AI-powered marketing automation in digital marketing strategies, businesses can gain a better understanding of their customers and maximize their digital ROI: AI for Content Creation Jasper is an example of AI-powered software that is used for content creation.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126