Remove Click Through Rate Remove Conversion Rate Remove First-Party Cookies Remove GDPR
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Goodbye to cookies: Digital advertising’s leap in the dark

Martech

In some ways, it’s GDPR all over again, with a last-minute scramble once the regulation actually came into force. In comparison to managing the digital advertising ecosystem without cookies, however, GDPR seems to have been relatively straightforward. We see great click-through rates and conversion rates from Bing.

Cookies 114
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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

Do conversion rate optimization (CRO) programmatically. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Brands can use zero-party data to segment their customer base and create targeted marketing campaigns.

Marketing 126