PubMatic

MARCH 27, 2023

That means improving on brand safety, as well as finding opportunities to help brands achieve such key metrics as click-through rate, video completion rate, and viewability. Publishers can apply a “dual bidding” strategy to call for both native and outstream video bids to maximize the fill rate of the placement.

Click Through Rate 137

Click Through Rate Banner Fill rate Viewability 137

InMobi

FEBRUARY 12, 2014

Last week, we announced the launch of our Native Ads Platform. While native advertising is the latest buzzword in the industry, critics are holding their verdict on whether they are here to stay. A native ad is an ad that looks like it belongs in your property.

Native Advertising 52

Native Advertising Advertising Click Through Rate Fill rate 52

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Brid.tv

DECEMBER 20, 2022

Native Ads. Native advertisements blend into the rest of the content and don’t stand out as ads right away. Interstitial ads take up the whole screen of the device , making it impossible for the user to access the app until the ad is over or they click out of it. Start Monetizing. Rewarded Video Ads. Rewarded Video Ad.

Advertising 75

Advertising CPM Mobile Ads Banner 75