Addressing the Future: Publisher Perspectives on Data, Privacy, and the Road Ahead
Ad Monsters
NOVEMBER 29, 2023
With addressability shifting into something different, many wonder how we will continue to target and reach our audiences. Each panelist outlined how they are approaching addressability today. When asked how Hearst thinks about the future of addressability, Nuzzo kept it simple. Gen AI is also something they are pushing towards.
Let's personalize your content