Remove Click Through Rate Remove CPC Remove Marketing
article thumbnail

Second quarter saw slowing ad spend on most platforms

Martech

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. In contrast, click growth for Google text ads remained weak in Q2, with a notable drop in click-through rates in May as Google introduced AI Overviews to all U.S.

CPM
article thumbnail

3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Your CPC is stable or decreasing. Rising CPCs suggest audience fatigue or poor ad relevance. If clicks are high but conversions are low, fix the landing experience before scaling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 Proven Ways to Overcome Ad Fatigue in 2025

Single Grain

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. Increasing cost-per-click (CPC) and cost-per-acquisition (CPA).

article thumbnail

How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. Artificial intelligence offers powerful solutions to these persistent problems, enabling marketers to achieve higher returns, greater efficiency, and more personalized campaigns at scale.

ROI
article thumbnail

Are TikTok Ads Worth It in 2025? Data-Backed ROI Analysis

Single Grain

” It’s the question that keeps digital marketers up at night as they balance new channels against proven platforms. On the plus side, advertisers can save on TikTok ads; TikTok’s average CPC is $1.20, cheaper than competitors like Instagram. in 2025, according to Amra & Elma. 0.5% – 2.0%

ROI
article thumbnail

LinkedIn Conversation Ads Strategy: Transforming Cold Outreach

Single Grain

The results speak volumes: 57% average open rates compared to email marketing’s 15-25% industry standard, and proven case studies showing 5× return on investment for companies that master the strategy. Key Takeaways LinkedIn Conversation Ads appear in recipients’ inboxes through LinkedIn Messaging.

article thumbnail

15 Best LinkedIn ABM Campaign Management Companies in 2025 [Complete Guide]

Single Grain

With 61% of B2B marketers now integrating LinkedIn as a core component of their ABM technology stack , the demand for specialized LinkedIn ABM campaign management has reached unprecedented levels. The platform’s unique ability to deliver click-through rates of 2-3.5% Ready to transform your ABM strategy?