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Second quarter saw slowing ad spend on most platforms

Martech

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. In contrast, click growth for Google text ads remained weak in Q2, with a notable drop in click-through rates in May as Google introduced AI Overviews to all U.S.

CPM 120
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Strategies to Mitigate Emotional Fatigue in Digital Advertising

The Ad Tech Blog

Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). To combat ad fatigue, marketers need to continuously refresh their ad creatives, adjust targeting strategies, and monitor performance metrics.

CPC 244
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Are TikTok Ads Worth It in 2025? Data-Backed ROI Analysis

Single Grain

” It’s the question that keeps digital marketers up at night as they balance new channels against proven platforms. On the plus side, advertisers can save on TikTok ads; TikTok’s average CPC is $1.20, cheaper than competitors like Instagram. in 2025, according to Amra & Elma. 0.5% – 2.0%

ROI 52
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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Your CPC is stable or decreasing. Rising CPCs suggest audience fatigue or poor ad relevance. If clicks are high but conversions are low, fix the landing experience before scaling.

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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation.

Media 59
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LinkedIn Conversation Ads Strategy: Transforming Cold Outreach

Single Grain

The results speak volumes: 57% average open rates compared to email marketing’s 15-25% industry standard, and proven case studies showing 5× return on investment for companies that master the strategy. Key Takeaways LinkedIn Conversation Ads appear in recipients’ inboxes through LinkedIn Messaging.

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How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. Artificial intelligence offers powerful solutions to these persistent problems, enabling marketers to achieve higher returns, greater efficiency, and more personalized campaigns at scale.

ROI 52