Digital Ad Blog

MAY 26, 2025

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation.

Media

Single Grain

APRIL 20, 2025

According to the World Economic Forum, marketing budgets are often the first casualty when recession looms, with 91% of U.S. In times of economic uncertainty, businesses face difficult decisions about where to cut costs. economists now expecting weak economic growth and 63% anticipating a potential global recession.

Marketing

Single Grain

APRIL 25, 2025

This phenomenon isn’t just a minor inconvenienceit’s a serious threat to your marketing ROI. Click-through rates decline, conversion rates plummet, and cost-per-acquisition increases. For B2B marketers, Karrot.ai When ad fatigue sets in, key performance metrics begin to suffer.

Click Through Rate

Single Grain

APRIL 19, 2025

In light of recent news, implementing new tariffs has sent ripples through the business world, making digital marketing budgets often among the first casualties. For digital marketers, this isn’t just a supply chain headline anymore. “You focus on improving your conversion rates.

Click Through Rate

Basis

FEBRUARY 28, 2025

THE CONTEXT: These revisions come after EU regulators called Metas subscription offer a pay or consent scheme and a breach of the Digital Markets Act, saying it doesnt give users much of a choice at all between paying a monthly fee or giving more personal data to Meta for targeted advertising. and 3.3% , if not as much as 4.8%.

Social Advertising

Single Grain

APRIL 20, 2025

In the wake of sweeping tariff changes implemented in April 2025, digital marketers are challenges to maintain performance while protecting margins. With a 10% baseline tariff now applied to all imported goods and China-specific rates soaring to 125%, businesses across industries are feeling the squeeze.

Marketing

The Ad Tech Blog

JUNE 17, 2024

Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). To combat ad fatigue, marketers need to continuously refresh their ad creatives, adjust targeting strategies, and monitor performance metrics.

CPC

Martech Series

JANUARY 31, 2023

The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies. According to Emplifi’s report, median engagement rates for brands increased over Q3 results on both Instagram and Facebook.

CPC

Martech Series

FEBRUARY 2, 2023

Personalized Marketing: Customer data can be used to create personalized marketing campaigns that resonate with each individual customer. By understanding what customers want and need, you can create products that better meet their requirements and increase the chances of success in the market.

Marketing

Martech

SEPTEMBER 27, 2023

This leads to unnecessary CPC charges, reduced ROI and frustrates customers when they arrive at pages with out-of-stock items. retailer, was unintentionally wasting its advertising budget on products that were out of stock during its Black Friday campaign when CPC rates were already soaring due to heightened competition.

CPC

Basis

FEBRUARY 17, 2023

For example, a client may want to focus on increasing market share. Cost-per-thousand (CPM) or click-through-rate (CTR) are best suited to measure this. Video completion rate (VCR) or audio completion rate (ACR) are best suited to measure this. Drive consumers to specific landing pages within a website.

CPC

Single Grain

OCTOBER 3, 2019

How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. per click on average, while retail, apparel, travel and hospitality are all less than $.75 75 per click.

Retargeting

Martech

NOVEMBER 22, 2023

Step 2: Leave more budget at the end of the month Cost-per-click (CPC) reduces at the end of the month, as most competitors run out of money and leave the auction. Setting aside a bit more budget for the month’s end, you can capitalize on this reduced competition and gain more impressions and clicks at a more favorable cost.

Conversion Rate

Single Grain

OCTOBER 28, 2019

In the modern marketing era, there is no place for “winging it”. As a marketer with a focus on lead generation, your job is to keep the pipeline filled with leads. Is there a clear lead handover between the sales and marketing departments? 1) Click-Through Rate (CTR). Measure the click-through rate.

Conversion Rate

Martech Series

NOVEMBER 9, 2022

The biggest takeaway is that short-form video is a vital part of a brand’s marketing mix and is here to stay. According to the Q3 2022 Social Media Benchmark report, median engagement rates for brands remained consistent with the previous quarter, except for Instagram brand engagement rates which saw a slight uplift.

Media

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Agency

Single Grain

OCTOBER 2, 2019

Knowing the changes will help you to stay competitive, using all the cutting-edge features and adapting to updates that impact marketers. A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019. Click here to download it for free right now!

Conversion Rate

Single Grain

NOVEMBER 14, 2023

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. There’s a reason why they’re so popular.

Ad network

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. If it is lower, that means there’s a chance your traffic, visits, and clicks are coming from fraudulent sources since the ads couldn’t be seen by actual people.

Affiliates

Single Grain

DECEMBER 24, 2019

If you sell a physical product, listing it on Amazon should be a part of your overall marketing strategy no matter where your primary store is. Book My Free Marketing Consultation. Dive Deeper: What Amazon’s Marketing Strategy Can Teach SMB Owners. That means a higher cost-per-click (CPC).

CPC

MNTN

JULY 2, 2024

As a marketer, you want to build as much awareness for your product as possible. Or the effectiveness of your marketing spend and sales campaigns? This article presents you with 15 digital marketing metrics and KPIs you can use to measure performance in your advertising campaigns. What Are Digital Marketing KPIs?

CPL

AdvertiseMint

JULY 3, 2023

With a huge and engaged user base, marketing your business on this platform can be an excellent way to reach potential customers. In this blog post, we’ll discuss how much TikTok ads cost and provide some tips for effective marketing on the platform. CPC: $1 The typical cost per click (CPC) for TikTok Ads is around $1.

CPC

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Get My Free SaaS Marketing Plan What Is Native Advertising? And how’s that going? ? Is it worth the time and money?

Native Advertising

MNTN

OCTOBER 14, 2022

As a marketer, you want to build as much awareness for your product as possible. Or the effectiveness of your marketing spend and sales campaigns? This article presents you with 15 digital marketing metrics and KPIs you can use to measure performance in your lead generation and demand generation campaigns. Cost-Per-Click (CPC).

CPL

MNTN

OCTOBER 14, 2022

As a marketer, you want to build as much awareness for your product as possible. Or the effectiveness of your marketing spend and sales campaigns? This article presents you with 15 digital marketing metrics and KPIs you can use to measure performance. What Are KPIs in Marketing? Click-Through Rate (CTR).

CPL

AdvertiseMint

JANUARY 8, 2024

Some Facebook ad metrics to focus on include: Click-through rate: The percentage of people who clicked on your ad after seeing it. Conversion rate: The percentage of people who completed the desired action (e.g., purchasing your product) after clicking on your ad. Tips for Making Effective Facebook Ads

A/B Testing

Agility Ads

MAY 26, 2022

Mobile response rate is 2.72 percent on average , with the highest rates being over 11%. Here’s your chance to learn more about mobile advertising and how the Agility platform can help you reach your marketing goals. Cost Per Click (CPC) – this measures how much it costs to earn one click on your ad.

CPC

Single Grain

JULY 9, 2021

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. native advertising market was worth more than $52 billion : For e-commerce businesses, native ads have not disappointed. Right before the COVID-19 pandemic, the U.S.

Native Advertising

AdvertiseMint

MARCH 3, 2024

How To Master Facebook Ad Testing Finding a winning strategy for your Facebook marketing campaign can be challenging. However, testing Facebook ads allows marketers to refine their approach and unlock the full potential of their campaigns. Do you want to entrust your Facebook marketing to experienced professionals?

A/B Testing

Single Grain

AUGUST 10, 2023

Pros: The Maximize Clicks bidding strategy automatically adjusts bids to maximize ad visibility and attract more clicks, potentially increasing website traffic and brand exposure. By maximizing the number of clicks, this strategy can help advertisers achieve a lower average CPC.

CPC

Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-click (CPC). Total cost (ad spend) divided by clicks. for every click you get for them. On top of that, are your advertisers sophisticated marketers? Pricing type. Definition.

CPC

MNTN

JANUARY 7, 2025

Youll categorize respondents into one of three categories based on their ratings: Promoters (9-10) Passives (7-8) Detractors (0-6) Youll then use the following formula: NPS = % Promoters – % Detractors As an example, if 50% of your respondents are promoters, 30% are detractors, and 20% are passive, your NPS would be 20% (50% – 30%).

CPL

MNTN

JANUARY 7, 2025

Youll categorize respondents into one of three categories based on their ratings: Promoters (9-10) Passives (7-8) Detractors (0-6) Youll then use the following formula: NPS = % Promoters – % Detractors As an example, if 50% of your respondents are promoters, 30% are detractors, and 20% are passive, your NPS would be 20% (50% – 30%).

CPL

MNTN

JUNE 11, 2024

If someone asked you, “what’s the goal of your marketing campaign,” would you have an answer? It’s easy to think that all marketing is aimed at improving your business. But how you improve your business changes based on the type of marketing you use. What is Performance Marketing?

Marketing

Lemonads

AUGUST 18, 2020

What’s the most important thing to know about Taboola’s algorithm, is that it looks at two important factors which will help you figure out when and where to recommend your campaign items and those factors are: Click-Through Rate ( CTR ); Cost Per Click ( CPC ). but what can CTR and CPC do for you?

Native Advertising

Karola Karlson

FEBRUARY 1, 2021

What are the average Facebook ads CPC (cost-per-click) and CPM (cost-per-mile)? Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Facebook ads CPC in 2021. You should now be ready to pay up to $3 per ad click.

CPC

Single Grain

JANUARY 23, 2023

In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Get My Free PPC Marketing Plan 5 Ways a PPC Consulting Agency Can Level Up Your Business Working with a PPC specialist is always beneficial for your business.

CPC