Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

DECEMBER 24, 2019

As more sellers flock to Amazon’s advertising platform, expect to see fiercer competition for placements. That means a higher cost-per-click (CPC). The average CPC on Amazon is $0.97 : But yours may be higher or lower depending on how competitive your industry and products are. Trend #4: Amazon Video in Search Ads.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

MAY 30, 2023

But the most significant advantage of responsive display ads is “automation,” because these ads can adapt based on your brand’s display advertising strategy history and ad assets. Therefore, you can experience faster ad creation and high-performing display ads campaigns.

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52

Automatad Inc.

FEBRUARY 9, 2023

eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. Publishers can increase their eCPM by creating high-quality and engaging content, targeted advertising, and using high-paying ad networks.

CPM 52

CPM Ad Inventory Impressions CPL 52

Single Grain

MARCH 28, 2023

By tracking metrics such as click-through rates, conversion rates and cost-per-acquisition, SaaS brands can determine which campaigns are most effective and make adjustments accordingly. They can be useful for SaaS platforms due to their nature of being automatically placed display ads based on conditions that you set.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. billion people worldwide (from 55+ countries) and 1.8 Upload your creatives (i.e.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

NOVEMBER 14, 2023

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. The cost of advertising on the most popular networks is pretty high, given the amount of competition. Meanwhile, the average CPC of Facebook ads is $1.72 cheaper CPCs than Google.

Ad network 98

Ad network Conversion CPC CPM 98