Martech

JUNE 19, 2025

Many email servers and clients auto-open emails for security reasons, and users might open an email and immediately close it without reading or clicking. Measuring the conversion rate from those clicks (e.g., lead magnet download, webinar registration, sales inquiry) directly ties your email efforts to business outcomes.

Conversion Rate 75

Conversion Rate Marketing CPA Conversion 75

Martech

FEBRUARY 21, 2025

Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. If clicks are high but conversions are low, fix the landing experience before scaling. Your ROAS or CPA is within goal. The audience you thought would convert isnt responding. Your frequency is under 3.

Conversion 95

Conversion Retargeting Audience Click Through Rate 95

Martech

OCTOBER 10, 2023

Advertisers can then maximize performance further by choosing the bidding strategy that fits best with your goals, such as clicks, conversions or website actions. Demand Gen can achieve 3X higher click-through rates, at a 61% lower cost per action (CPA) when compared to paid social campaigns, according to Google.

Click Through Rate 120

Click Through Rate CPA Entertainment Audience 120

Martech

NOVEMBER 22, 2023

This targeted approach can lead to improved ad relevance, increased click-through rates and enhanced conversion rates. Step 4: Create separate landing pages for each advertising campaign Making people click on your ad is one part of a job. So, when mastering paid ads, don’t chase purely lowering CPA or CAC.

Conversion Rate 122

Conversion Rate Advertising CPC CPA 122

Martech

DECEMBER 7, 2023

Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech!

Conversion Rate 86

Conversion Rate CPA Click Through Rate Conversion 86

Martech

MAY 16, 2025

If, after several days or a reasonable sample of impressions, you see CPA climbing, CTR dropping and no improvements despite creative or targeting tweaks, its time to pause, cut or rethink the campaign. CPA (cost per acquisition) : How much are you paying for each lead, signup or sale? Dont panic-adjust too quickly.

Retargeting 118

Retargeting CPA Click Through Rate A/B Testing 118

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Find him on Twitter @cyberjuicetweet.

Marketing 145

Marketing SEO Conversion Audience 145