Programmatic 101: Aligning Campaign Objectives with KPIs and Targeting
Basis
JUNE 3, 2022
Recommended KPIs include: Cost-per-acquisition (CPA) Number of conversions Return on ad spend (ROAS), and Cost-per-verified walk-in. These tactics include retargeting (whether it be display/video/location/search or click) and first- party audiences (CRM lists, lookalike modeling, etc.).
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