Programmatic 101: Aligning Campaign Objectives with KPIs and Targeting
Basis
JUNE 3, 2022
Objective 3: Conversion and Action. If a brand has utilized the above objectives effectively, a conversion campaign’s focus is to drive an online or offline action from an audience that’s not only aware of the brand, but has already engaged. Keep in mind that options like PMPs, CSLs, and email tend to have higher CPMs.
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