Programmatic Advertising 101: Setting Campaign Goals and KPIs
Basis
FEBRUARY 17, 2023
a conversion). Cost-per-thousand (CPM) or click-through-rate (CTR) are best suited to measure this. Cost-per-landing page visit (CPLPV) or cost-per-click (CPC) are best suited to measure this. CPC, on the other hand, does not require a pixel, and only counts if a user clicks on an ad.
Let's personalize your content