Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. So, we have gathered them under one heading to reduce any potential misunderstanding.)

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Single Grain

OCTOBER 3, 2019

How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. The finance and insurance industries pay about $3.77 75 per click. Click here to download it for free right now!

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

SEPTEMBER 5, 2019

Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. Before we dive into the details, let’s start from the bottom and discuss exactly what Facebook retargeting is. Get A Free Consultation. What Is Facebook Retargeting?

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

FEBRUARY 23, 2024

However, the journey from a click to a customer involves more than just attracting visitors. Your PPC landing page serves as the pivotal moment where potential customers decide whether to engage further with your brand or click away. Well-designed landing pages can significantly increase conversion rates.

Conversion Rate 52

Conversion Rate A/B Testing Conversion Pop-Up 52

Single Grain

JULY 19, 2019

Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. . Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. 4) Chatbots.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. The campaign saw a 65% click-through rate and a 33.6%

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

DECEMBER 6, 2019

Make no mistake: We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to predict. Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. 4) Conversational Marketing.

Marketing 145

Marketing SEO Conversion Audience 145