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The power of customer data across the journey: Acquisition

Martech

Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) Increased conversion rates and revenue , thanks to optimized targeting and predictive analytics.

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Unlock the Power of Google Analytics 4: Seamlessly Transition to the Future of Analytics

Monetize More

Data Controls and Privacy: GA4 emphasizes user privacy and data controls, ensuring compliance with privacy regulations and giving users more control over their data. You can identify the content that resonates most with your readers by analyzing user behavior, engagement metrics, and conversion rates.

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Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

Implementing Remarketing Code Here are a few key considerations: You should add the remarketing tag to every page of your website through Google Tag Manager or by hardcoding it into your site. Be transparent by declaring the use of cookies in a privacy policy or banner message. Test different CTAs, layouts, images, and copy.

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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. Why Privacy Matters In an age of increasing surveillance and data breaches, the importance of privacy cannot be overstated.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. 72% of businesses say that video has improved their conversion rate.

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