Same Budget, But Better Results For Brand Campaigns With Mobile
InMobi
APRIL 15, 2015
The MMA reviewed AT&T’s media budget based on their goal to build brand awareness for the new device. InMobi’s brand campaigns have realized similar results and make a clear case for mobile’s outsized importance in the media mix. Another example is a rich media campaign for McDonald’s in Thailand that saw more than 4.7
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