Remove Brand Awareness Remove Fill rate Remove Header Bidding
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Maximize Your In-App Ad Monetization in 2021

InMobi

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

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15 Best Display Ad Networks for Publishers in 2022

Brid.tv

Whether you’re looking to increase brand awareness, generate leads, or educate your audience, Google ADX has a solution for you. This includes features such as access to Google ADX and AdSense, managed header bidding, revenue reports, ad optimization and management, and more. Bing Network.

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Advanced Features and Tools in Google AdX

Oko

AdX has several tools to help with this: Header Bidding Integration Naturally, header bidding is a crucial component of the online programmatic marketplace. AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their ad server.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Finally, the user on the publisher’s website sees the ad from the winning bid.

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A Publishers Guide to CTV Advertising: How to Get Started

Brid.tv

Display ads generally have a great reach and are excellent for raising brand awareness. Although inventory usually sells for less this way, you won’t have to worry about low ad fill rates or putting together a sales team. They use video header bidding to do this, although many of them also facilitate direct deals.