The Ad Tech Blog

APRIL 1, 2024

The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience. Whether it’s brand awareness, lead generation, or sales, your objectives will guide your ad tech strategy.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

InMobi

OCTOBER 9, 2018

Goals could range from brand awareness, i.e. reaching as many relevant people as possible looking at their ads, to driving a specific action like a mobile web landing page visit or an app download via a particular app store. Once an ad is selected (or served) it’s then (hopefully) rendered on the app and shown to the end user.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Basis

JULY 5, 2023

BT : What’s one of the biggest things you’ve learned about effective auto advertising over the course of your career? JZ: One of the biggest things I’ve seen proven out time and time again is that brand awareness raises all lower funnel metrics. There's really no substitute for telling your story, and telling it well.

Advertising 52

Advertising Machine Learning Audience Brand Awareness 52

Single Grain

OCTOBER 12, 2023

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. message in response to AI and machine learning. Video content also has exceptional shareability.

Impressions 98

Impressions Machine Learning Audience Brand Awareness 98

Single Grain

JUNE 5, 2023

Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. billion internet users. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

SEPTEMBER 14, 2022

Within the next four years, the fashion industry is expected to grow by $6.6 Instead, they work with you to develop custom metaverse promotion strategies to build brand awareness and foster user adoption. 5) Virtual Brand Group. By 2026, it is estimated that 30% of companies will be selling in the metaverse.

Agency 59

Agency Marketing SEO Real Estate 59

Single Grain

JULY 19, 2019

Teaming up with YouTube community, Channel Mum, it now works with a number of vloggers to promote its products in a more ‘authentic’ fashion, which resulted in approval ratings that increased from 10% to 80%. They partnered with brands like Target to allow people to search their catalog using related products from the real world.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108