Digiday

JANUARY 29, 2023

For one, investment execs at media agencies say prime-time linear TV (not including live sports) is most vulnerable to losing dollars to in-cinema ad firms. The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If

Video Ads 66

Video Ads Media Advertising Brand Awareness 66

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Ad Beat

NOVEMBER 20, 2019

The market is rife with advanced video tools and formats that continue to reinforce video as an increasingly powerful, engaging medium to communicate with your target demographic. In short, video advertising is definitively a train that your brand cannot afford to miss. 39% of people cited explainer videos. .

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. But advertisers shouldn’t forget about the power of display advertising. 1) Increased Spending In 2022, display ad spending reached 63.5

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Martech Series

DECEMBER 22, 2022

Hence, the users could generate their own Geofilters and buy branded filters for their own use. By 2015, every month the user base increased to 75 million users and advertisements were becoming pervasive which gave the Company a revenue stream. Today, it is used for many advertising and marketing purposes.

Audience 86

Audience ROI Media Advertising 86