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Growth of Location Based Marketing and Its Importance

Martech Series

Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. Users have a better overall impression of your app after using it, increasing the likelihood that they will frequently use it again. Geo Targeting.

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What Are The Benefits of In-Game Advertising?

Clearcode

Blending and integrating ad content into the games allows for a non-interruptive and seamless gaming experience which can leave users with a positive and long-lasting impression of brands. Build brand awareness — using different mediums means getting a brand message in front of audiences across various channels.

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The Mobile Opportunity for Travel Marketers

InMobi

With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained. ROI Research's survey shows that 53% of social network users Liked or followed travel brands because of the coupons and discounts offered.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. Programmatic advertising helps create targeted ad campaigns on a smaller budget. It offers robust and specific targeting that translates to fewer wasted clicks and impressions.

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