Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. This action could be to make a purchase, build brand awareness, promote an event, etc. In 2023, programmatic advertising has diversified into mobile, video, and native advertising.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

MNTN

NOVEMBER 22, 2022

For B2B companies in particular, you need to be deliberate about which marketing channels to use, from paid social media ads to display advertising—read on for more about this. Whether in the office or while working from home, your clients are already plugged into these devices where they can easily come across relevant advertising.

Marketing 52

Marketing Conversion Rate ROI Native Advertising 52

Single Grain

MAY 15, 2023

Increasing online visibility and driving qualified traffic to businesses’ websites requires leveraging many advertising platforms in today’s digital era. Google Ads, previously called as Google AdWords, is a popular advertising platform. The primary focus of AdWords is keyword-based search advertising.

Advertising 72

Advertising Display Advertising CPC Pop-Up 72

Single Grain

APRIL 12, 2023

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

JUNE 16, 2023

For example, Amazon is one of the most diverse marketplaces for advertising. They allow numerous advertising opportunities, such as search engine, video, native, and display advertising. However, eBay only offers three types of ads: display ads, classified ads, and promoted listings.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

JULY 18, 2023

A report by Statista states that programmatic advertising spending in the United States will reach an estimated $290 billion U.S. dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. 1) Audience The first pillar of programmatic advertising is the audience.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Clearcode

APRIL 26, 2022

For any given advertising transaction, there are 2 key players — an advertiser and a publisher. An advertiser is a brand or company (e.g. advertising agency) that wants to get its product or service in front of its target audience to build brand awareness, develop brand loyalty, and increase sales.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52