Digiday
JUNE 6, 2022
Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. Rather than focusing solely on sales – though that’s obviously still the goal – some of those marketers are aiming to use the platforms for more aggressive brand awareness investments.
Basis
JANUARY 22, 2023
When someone ends up on a company’s website, an unobtrusive piece of code (often referred to as a tracking pixel) sends a string of text (otherwise known as a cookie) from a web server to the user’s browser. For years, third-party cookies have been the bedrock of retargeting, but they are slowly and surely fading from view.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
MARCH 15, 2022
The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. The death of the third-party cookie. ” So, what happens in the absence of third-party cookies?
Clearcode
FEBRUARY 21, 2023
Google Chrome once again announced that it would be delaying the shutdown of third-party cookies until 2024 delaying the shutdown of third-party cookies until 2024. Related posts How the IAB’s GDPR Transparency and Consent Framework Works From a Technical Perspective (TCF 1.0 and TCF 2.0) its Privacy Sandbox) in place.
Basis
MAY 15, 2023
Geo-Based Targeting: A Must-Have In A Privacy-Compliant World Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works.no offense to our Hellenic ancestors!)
MNTN
AUGUST 19, 2022
This is a story of the sixth language, one especially for business-to-business marketers and branding specialists: Data. . Futureproof Your Brand with Creator Marketing – GDPR. Digital advertising is getting a makeover, and cutting out cookies is how they’re trimming the fat.
Basis
SEPTEMBER 14, 2022
Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works…no offense to our Hellenic ancestors!). How, exactly? will find themselves very well off, indeed.
Expert insights. Personalized for you.
70 
Let's personalize your content