Brand Awareness Cookies Display Advertising GDPR 
Clearcode
FEBRUARY 21, 2023
Google offered to spin off some of its advertising business in an effort to avoid more antitrust investigations, but the US DOJ rejected its offer. Google Chrome once again announced that it would be delaying the shutdown of third-party cookies until 2024 delaying the shutdown of third-party cookies until 2024. and TCF 2.0)
Single Grain
AUGUST 3, 2023
Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.
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Clearcode
APRIL 26, 2022
The 1990s in Digital Advertising: Innovation. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The EU’s GDPR is often seen as the catalyst for the introduction of other. First up we have display advertising.
Single Grain
MAY 16, 2023
In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 greater than display advertising, making a native advertising strategy a very smart investment. How do content recommendations play a part in native advertising?
Single Grain
JULY 18, 2023
A report by Statista states that programmatic advertising spending in the United States will reach an estimated $290 billion U.S. dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. 1) Audience The first pillar of programmatic advertising is the audience.
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