What Is View-Through Attribution (VTA) And How Does It Work?
MNTN
FEBRUARY 28, 2024
With this attribution model, you assume that any user who clicks on your website, makes a purchase, or downloads your app has seen a recent ad. VTA is a great model for measuring traditional television ads, Connected TV (CTV) ads, offline ads, and other methods you can’t always track with a click-through rate.
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