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How brands are leveraging mobile video to stay ahead of the curve

InMobi

Mobile videos offer a 179% higher Click Through Rate (CTR) when compared to other ad formats. The Results: The campaign reached 770,000 unique users and recorded a video completion rate of 88.7% million unique users The video completion rate was 1.5 The Results: The campaign reached 6.8

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What Is a Conversion Funnel? Ecommerce Funnel Explained

MNTN

A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. Conversion Funnel Marketing Strategy How do you build an effective marketing strategy for your conversion funnel? Conversion rates are statistically low, with a median conversion rate of 2.5%.

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What Is a Sales Funnel and How Does It Work?

MNTN

Define Your Target Audience Create an “ideal buyer” character or persona based on data and demographics for your product, including their age, gender, education level, geographic location, and so on. One such KPI is your click-through rate, which measures how many people are actually clicking on your ads.

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10 Demand Generation Campaign Strategies That Actually Work

MNTN

A demand generation strategy is a series of actions you can implement to build brand awareness through different channels. A demand generation plan helps to educate your target audience and make them excited to learn more about what you’re selling. Improve Demand Funnel Framework. Develop a Content Strategy.

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Digital Marketing Consulting

AdvertiseMint

They are usually digital marketing experts who help brands: Review current online efforts Find gaps, risks, issues Create a digital strategy Optimize digital marketing campaigns Track performance These experts blend creative ideas and data-driven decisions. Consultants fine-tune your online presence and boost brand awareness.

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Using multi-touch attribution to build a brand: Best of the MarTechBot

Martech

I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Use a mix of visuals, videos, and written content to educate and inspire your target audience. Understood?

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Native Advertising Headlines: What Can We Improve?

Lemonads

Creating short and informative headlines might take longer, but in the long run, they are surely those that bring great click-through rates. Content marketing best achieves the goals of generating brand awareness and demonstrating thought leadership, not immediate sales!